What Do I Mean By “Content?”

Content creation is the lifeblood of your organization and the way you manifest new ideas. Here is what falls under the category of content when I discuss with my clients:

• Articles
• Position Papers
• Special Reports
• Checklists
• Newsletters
• Booklets
• eBooks
• Books
• Video Book
• Audio Recordings
• Video Recordings
• Workshops Online Repository
• Online Learning
• Online Community
• Web Copy
• Blog

What are your thoughts on content creation and are there any other categories you would include?

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