Chad’s Blog
Pragmatic Technologies for Life and Business Success®
If content is king, then repurposing is the crown jewel.
Most of us invest valuable time and energy into creating videos, podcasts, articles, and posts. We craft our content carefully and distribute it across our favorite social media platforms. But what if I told you that your videos hold more value than you’re currently tapping into?
Think of your video content like a single spark. Left alone, it’s one moment of light. But when you repurpose it strategically, that spark becomes a wildfire — igniting engagement, reach, and value across platforms.
Here’s the secret: every video you create is already a brand new article in disguise. You simply need to uncover it.
How to Do It (Fast and Easy):
You can use a tool like Glasp.ai (one of my favorite AI platforms) or manually download the transcript from YouTube. Then, apply a prompt like this:
“I would like you to take on the role of a world-class YouTube expert and a great copywriter. Create a new article that I will send to my clients. I would like you to keep the essence of the transcript but make the article more engaging while including a powerful metaphor and a quote from one of the world’s top thinkers dead or alive. The article should be around 400 words, valuable, insightful and demonstrate an action path. I would like you to make the recommendation for 5 most engaging titles for this article and finally generate the image for the banner of this article in a landscape format and choose the one title you think is most powerful.”
Paste your transcript. Press enter. Then watch the magic happen.
This isn’t just about efficiency — it’s about amplifying your voice and authority without burning out. Repurposing multiplies your impact, builds consistency, and deepens the trust your audience has in you. What once took hours, now takes minutes.
Albert Einstein once said, “Creativity is intelligence having fun.” This method is a brilliant expression of that idea — turning one piece of creative output into an engine for visibility, thought leadership, and business growth.
Here’s What To Do Next
Pick one of your videos — even a short one. Run it through this process. Post the resulting article or social media piece. Then measure the engagement.
This one strategy could save you hours each week, help you show up more powerfully, and extend the lifespan and reach of every idea you create.
Don’t let your best thinking sit idle. Multiply it. Share it. Lead with it.
Oh yes — the banner for this article? It was created by ChatGPT using this simple prompt:
“Let’s create the landscape banner format for this article to be a beautiful splash of colors in the background. Then include the following quote: ‘Creativity is intelligence having fun.’ – Albert Einstein.”
Even your visuals can now be on-brand, on-message, and instantly deployable.
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