Should You Choose Your Name or a Company Name? Raising the Barr Weekly Memo: Issue 499

Last week in my What’s in a Name? newsletter post, I discussed the importance of choosing your company name wisely. Yet, a question that comes up often is whether as an entrepreneur you should name your company after your own name or choose a unique company name.

I acknowledge that the strongest brand is actually our own name. Look at just about all the leading thought leaders, (Tony Robbins, Brené Brown, Marshall Goldsmith, Oprah, Dr. Phil, Mel Robbins, Malcolm Gladwell and Seth Godin) they all lead with their names. Even huge conglomerates such as McKinsey & Company, Deloitte Consulting LLP, Bain & Company, Booz Allen Hamilton and Ernst and Young, to just name a few, are all named after their founders.

Since I do have employees working in my company, I am biased to the word “Group” over “Company,” so my own preference was to name my own company as The Chad Barr Group rather than The Chad Barr Company or Chad Barr Company or Chad Barr and Associates or just Chad Barr, which are all fine choices. My legal company name is The Chad Barr Group, LLC but for marketing purpose and for easier read I drop the LLC.

One other consideration is whether your exit strategy is to sell your company. It may be easier then to sell your company if it is not named after you, but if you review some of the names of the conglomerates I mentioned above, this is a moot point.

So, when it comes to naming your solo entrepreneur or small company, I vote for choosing a permutation of your own name or just simply your name.

Now go deliver your great value and impact to your clients and stop agonizing over which name to choose.

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