Saving trees or the ultimate hypocrisy

If this is not one of the ultimate hypocrisies, then I do not know what one is.

My wife turned in her Saab for a Lexus some time ago. We just got this printed Saab postcard soliciting their service yet claiming to save our trees.

If Saab was so concerned with our trees, wouldn’t you think they would have email or use the phone instead of sending this printed postcard?