Targeted Value Raising the Barr Weekly Memo: Issue No. 5

This week’s reflection point: What would your reaction be if you got the following note via email? “During our last conversation, you shared with me that your key challenge is how to grow your business and thrive rather than simply survive. Hoping it is of great value to you, I am attaching an article that discusses the top 9 pragmatic ways to significantly grow your business. I would love to get your feedback on this and share two other ideas that may be of help to you. How about Thursday at 10AM?”

When it comes to my clients, the reaction to such an email from me is always positive and often leads to a stimulating conversation that may even lead to business. However, I would qualify that the intent here is to engage in genuine conversations that help the client and not to position this as marketing or selling calls.

I encourage you to do the same with your clients.

This week’s tip: Select three of your clients and “touch” them with genuine and helpful value.

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