Chad’s Blog
Pragmatic Technologies for Life and Business Success®
This week’s reflection point: I’ve been known to use the phrase “amazing content” when referring to the kind of content we all need to create. Many of my clients ask me to further articulate what I mean by this phrase. So here we go.
Amazing content:
- Intrigues the recipient to want to read, listen or watch.
- Is delivered with passion, enthusiasm and excitement.
- Causes the recipient to say: “I never thought of it this way” or “I never knew that.”
- Mobilizes your audience to take action.
- Gets archived by the recipient for future use and reference.
- Goes viral and is shared by others.
- Gets noticed by your clients, prospects and the media.
- Is repurposed often.
- Evolves and improves over time.
- Is quoted or cited by others.
- Manifests itself in a variety of formats such as articles, podcasts, videos, booklets, eBooks, books, audio books, video books, online products, workshops, retreats, webinars, teleseminars, products, and more.
- Attracts clients and business to you.
- Strengthens your thought leadership.
- Is unique and provocative.
- Does not rule as a king but as the ace!
How would you rate your content and more importantly how would your clients rate it? Whatever the score may be, I know you would agree with me that there is always a way to improve it. Are you?
This week’s tip: Review your content and commit to improving it so others describe and perceive it as amazing.
This week’s bonus:More thoughts on what is good content.
Happy and Healthy New Year! Shana Tova!
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© Chad Barr 2013. All Rights Reserved.
