Marketing Mishaps

Here is a partial list, from my new upcoming book, of five marketing mishaps that I see quite often:

1.     Using a link that takes the visitor to your home page and not to a targeted landing page. This is a huge mistake. Instead, formulate unique pages that are clear to understand with effective calls to action and direct your visitor there.

2.     Not attempting to capture your visitor’s information and not offering free valuable content in return.

3.     Trying to do it all yourself. This applies both to your site and strategy as well as content creation. Hire an expert and partner with others for your content.

4.     Evolving your content slowly or not at all or inconsistently. A great analogy that comes to mind is the one of athletes and the grueling practices the engage in to fine-tune their skills in order to get to the level of success they desire. Your practice manifests itself in the format of creating and publishing.

5.     Ignoring additional effective aspects of marketing gravity and expecting your web site to be the only tool to bring in business and possibly overnight.

This is an excerpt from my new and upcoming book Million Dollar Web Presence – Leverage technology to build your brand and transform your business, which I am coauthoring with Dr. Alan Weiss and which will be published by Entrepreneur Press.

© Chad Barr 2011. All rights reserved