
Chad’s Blog
Pragmatic Technologies for Life and Business Success®
Here’s one of those moments where technology doesn’t just assist—it accelerates your brilliance.
Today, I uncovered another mind-expanding capability of ChatGPT. I asked it to help generate high-impact content ideas across several key insight categories that align with the emotional drivers and behavioral patterns of my ideal clients.
Here’s the prompt I used—feel free to borrow it and adjust as needed:
“Act as a world-class marketing strategist and behavioral psychologist for entrepreneurs, coaches, consultants, and thought leaders. Analyze their mindset, behavior, and decision-making in the context of web marketing, content creation, and AI adoption in business.
Generate a detailed table with 5 items across for each of the following 24 insight categories:
Aspirations, Beliefs, Challenges, Competitor Pressure, Constrains, Curiosities, Desires, Excuses, Fears, Frustrations, Goals, Habits, Identity, Influences, Misconceptions, Mistakes, Motivators, Objections, Obliviousness, Opportunities, Pain Points, Strategic Advantage, Triggers, Values.”
And ChatGPT delivered—brilliantly. In seconds, it generated 120 unique and deeply relevant content topics tailored to the exact concerns, hopes, and decision points of my audience.
From there, I asked it to format the results into a clean Word document table. What you see here is the result: a fully loaded idea matrix ready to power weeks—or even months—of meaningful content. Whether for blog posts, podcast episodes, lead magnets, or thought leadership assets, this tool supercharged my IP creation in record time.
Here’s what ChatGPT produced:
Category |
Item 1 |
Item 2 |
Item 3 |
Item 4 |
Item 5 |
Aspirations |
Be recognized globally as a thought leader |
Scale a content-driven digital empire |
Build multiple passive income streams |
Create a transformational online program |
Leave a legacy of impact and influence |
Beliefs |
Authentic content builds trust |
AI can amplify creativity, not replace it |
Personal branding is essential |
Digital marketing levels the playing field |
Content is king — strategy is queen |
Challenges |
Keeping up with evolving tech |
Staying consistent with content |
Understanding analytics and metrics |
Scaling without losing personal touch |
Aligning content with audience intent |
Competitor Pressure |
Others are producing more content |
Competitors are leveraging AI better |
Peers growing faster online |
Fear of being left behind |
Struggling to stand out in crowded space |
Constrains |
Limited time |
Tech overwhelm |
Small team or solo |
Tight budget |
Resistance to change |
Curiosities |
How AI can speed up content |
Best way to grow a newsletter |
Podcasting for lead gen |
Using data to personalize experiences |
Future of human + machine creativity |
Desires |
More qualified leads |
Greater influence |
Increased freedom |
A stronger online presence |
Seamless marketing systems |
Excuses |
I don’t have time |
I’m not tech-savvy |
It’s too expensive |
My audience won’t like AI |
I’ve tried this before and failed |
Fears |
Losing authenticity to automation |
Negative audience response |
Getting stuck with bad tech |
Investing in the wrong strategy |
Falling behind competitors |
Frustrations |
Low engagement on social |
Unclear ROI |
Difficulty repurposing content |
Poor website performance |
No time to stay updated |
Goals |
Launch a new program |
Grow email list by 10K |
Build YouTube presence |
Generate more inbound leads |
Automate marketing workflow |
Habits |
Posting sporadically |
Relying on word of mouth |
Not tracking KPIs |
Avoiding video content |
Writing last-minute blogs |
Identity |
I’m a coach, not a marketer |
I’m an expert, not a content creator |
I lead with value |
I’m more relational than techy |
I help people transform |
Influences |
Industry leaders like Seth Godin |
LinkedIn thought leadership trends |
Webinars and summits |
Popular tools like ChatGPT |
Books and podcasts by top marketers |
Misconceptions |
AI will replace me |
More content = better results |
Marketing is manipulative |
Only extroverts succeed online |
Content must be perfect to post |
Mistakes |
Not niching down |
Overcomplicating the message |
Skipping strategy for speed |
Ignoring email marketing |
Inconsistent branding |
Motivators |
Freedom and flexibility |
Impacting lives |
Recognition in their field |
Creating generational wealth |
Proving skeptics wrong |
Objections |
I’ve seen no ROI from digital |
This won’t work in my industry |
AI can’t replicate human nuance |
Marketing feels inauthentic |
It’s too complex to implement |
Obliviousness |
Not knowing they need SEO |
Assuming tech will just ‘work’ |
Unaware of repurposing strategies |
Blind to analytics insights |
Not tracking audience behaviors |
Opportunities |
Use AI for ideation |
Create content once, distribute everywhere |
Automate onboarding |
Launch digital products |
Use analytics for personalization |
Pain Points |
Spending hours creating one post |
Crickets after publishing |
Too many disconnected tools |
Feeling invisible online |
Burnout from doing it all |
Strategic Advantage |
Unique IP or frameworks |
Deep industry insight |
Established network |
Ability to connect authentically |
Small = agile and fast-moving |
Triggers |
Losing a major client |
AI being mentioned in the news |
Competitor’s viral post |
A failed campaign |
Seeing peers succeed online |
Values |
Authenticity |
Innovation |
Impact |
Freedom |
Excellence |
It’s like stepping into a content command center—one where you’re not guessing what your audience needs but instead responding with precision and relevance.
With insight-driven content, you’re not just publishing—you’re aligning. You’re meeting your audience precisely at the intersection of their frustrations, fears, and aspirations. And when that happens, you’re not just marketing—you’re building trust, credibility, and momentum through conversations that truly matter.
Try this prompt yourself. It will shift your approach to content creation—and the results? This isn’t theory. It’s strategy in action — and it will transform how your business shows up and scales up.
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