How To Market Your Blog – The Basics

Early this week I submitted a proposal (among several others) to a prospect interested in our web site development. Shortly after I sent the proposal the prospect emailed me and asked me to further articulate what I mean in the proposal by suggesting to incorporate strong call-to-action techniques on all site pages. I thanked the prospect and suggested the answer is clearly articulated in a previous post on my blog: “what’s your call to action” and I then suggested they might find several other articles on my web site and blog to be of value:
How the 3 strikes rule applies to your web strategy
The importance of web site evolution
Blogging in the new year

So what are some simple and basic ideas of marketing your blog?
1. Include it in your email signature file.
2. Print it on your business card.
3. Verbally mention it in your discussions and presentations.
4. Mention it when writing your articles.
5. Leverage in your emails especially using my idea above of driving direct value to your current and future clients.

This prospect is not a dear new client.