How Contextually Colorful Is Your Content? Raising the Barr Weekly Memo: Issue 170

This week’s reflection point: Ever wonder what are the attributes of great content and how to effectively position such on your site and blog?

I suggest that your content should be:

1. Practical
2. Provocative
3. Insightful
4. Interesting
5. Entertaining
6. Humorous
7. Inspiring
8. Counterintuitive
9. Offered in various media formats
10. Easy to share
11. Succinct
12. Irresistible to consume and go viral
13. Enticing to take action

Although these attributes are important for the creation of powerful content, visual interest is another key attribute of great content. Unfortunately, too many sites I visit are too text heavy with little or no such visual interest.

I therefore highly recommend that your content be contextually colorful. Visitors are attracted to images more than text and it has been proven that images are much more memorable than text. Just take a look at: The Wall Street Journal, CNN, or HBR, as it is obvious how they leverage colorful and interesting images to attract readers to their content.

This week’s tip: Use images, photos, diagrams, infographics, cartoons, and videos to add interest to your content. These will help make it contextually colorful and consequently draw attention and make you irresistible.