Chad’s Blog
Pragmatic Technologies for Life and Business Success®
A while back I attended a session where the presenter discussed how to create your 30 second elevator pitch. A disclaimer: I am not a fan of any kind of a pitch and especially one that may take 30 seconds in an elevator!
I was curious what breakthrough ideas may be revealed that day. To my astonishment, when the time came for her to present the pitch, she pulled out a piece of paper from her briefcase and read it word for word. I was surprised that she couldn’t remember her short pitch and needed to have it written down in order to recite it.
One of the first steps I help my clients with is defining what they do in one powerful and succinct clarifying statement. Some may refer to it as the value statement or the transformation statement. I simply call it your power or impact statement.
The elements of the impact statement are:
- Who do you help?
- What do you do?
- How are they better off?
So, when someone asks me what I do, here is my response in 10 seconds or less:
Shorter version:
Helping entrepreneurs and organizations create their million-dollar web presence and global digital empires® to transform their success.
Longer version:
Helping entrepreneurs and organizations create their million-dollar web presence and global digital empires® to strengthen their thought leadership, global reach, and transform their success.
Once you create your impact statement, I suggest you place it on your site so visitors can easily see it, read it and get what you do in 10 seconds or less.
What is your impact statement?
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