Chad Speaks to the Million Dollar Consulting™ College

I have just returned from Rhode Island where I deliver my speech to Alan Weiss’s Million Dollar Consulting™ College. This college attracts the brightest of minds in the consulting world and it is always my great pleasure to speak in front of this elite group. The topic I focused on was “Leveraging the Internet to Dramatically Grow Your Business” and my goal was to have each attendee walk out with at least three pragmatic ideas to implement in their web strategy.

Among many serious mistakes I see with most web site, the most problematic one from my perspective and the one I consult my clients to avoid is the problem of too much text on the home page. Web visitors do not like to read to much on the home page. The briefly scan the page and look for interesting and valuable things that grab their attention.