Ever wonder how credibility is quickly gained and achieved when visitors arrive to your site? There are five critical components to attain such credibility. Here they are: Clients’ List: This is the page on your site that lists your clients by name and potentially also shows their logo or photo. The more clients listed the higher the credibility gained. Imagine visiting a page that only lists a few clients vs. one that shows hundreds of them. It should be obvious...

Creating a powerful web presence is like putting together a complete jigsaw puzzle in just the right way. It’s not easy, but the end result is impressive and remarkable. Whether you run a small services company or a large corporation, the puzzle pieces are the same: strategizing, marketing branding, socializing, publishing and monetizing. Understanding how these six components fit together is critical to dominating the web. If you neglect one puzzle piece, the whole picture falls apart. So how do...

One of the questions I hear quite often is to identify the attributes of million-dollar producers. Here are the top 6 attributes I have observed: Build contacts: The ability to create and build a list of powerful contacts that consist of existing and potential clients, influencers, partners and journalists. The key is to consistently build and nurture this list to achieve great trust and a powerful brand. Market effectively: I often refer to them as marketing machines, which means, they...

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Let me first share an example with you and then further clarify: “For several decades, I’ve been fortunate to work with some of the most successful entrepreneurs and organizations in the world. Yet, one of the key challenges they share with me that they face is what are the components of an effective and successful web presence. There are...

In order to strengthen your global digital empire creation® and thought leadership, there are six key areas I encourage you to focus on: Products — The creation of membership sites, online courses, workshops and mastermind groups. This also applies to your services. Publishing — Sharing your insights in articles, newsletters, blogs and online communities. Books — Compiling your knowledge and publishing in books and booklets both digital and paper. Podcasts — Sharing your wisdom through audio recordings and distributing through...

A year ago I wrote in my weekly newsletter on the topic of Discard & Delegate! How to Defeat Your Business Paralysis. This article got a lot of great feedback. I found this process of Discard, Delegate, Outsource, Schedule, Act, to be helpful for emails, messages, projects and any other decision I am facing. And since a picture is worth a thousand words, I also had my team create this visual below: So before attempting to take action on all...

I recently had a great discussion with my dear friend and client, Phil Symchych, founder of Symco & Co. Our topic of discussion was how to significantly grow one’s business and enter new markets. I do acknowledge that when we help our clients grow their business and keep providing remarkable value, we become irresistible, which then brings in referrals, testimonials, inbound inquiries and significant new business. There are times, however, that we are ready to create new products or services...

This week’s reflection point: One of the biggest potential impacts on your business growth is the continued expansion and leverage of your list. The list is the file containing the information about your clients, prospective clients, colleagues, partners and anyone interested in your company. Here are some insights and examples of various ways to grow your list: Publishing: Create content and offerings in a variety of formats and invite your audience to subscribe and participate. An example would be a...

This week’s reflection point: For years I have been saying that one of the key attributes of successful thought leaders is that they are prolific publishers of remarkable and provocative content and they consistently increase their body of work. Consequently, creating and leveraging your intellectual property (IP) is a proven approach to strengthening your thought leadership and your global reach. Notice in the visual above, on the left, the items that support and promote thought leadership. On the opposite side...