We all have our talents or as some may call it our gifts or calling. In my article; One Note at a Time that I wrote earlier this year, I outlined the distinctions between talented musicians and those performing on a completely different level. I then posed key questions to connect these distinctions to the business world. As noted in that article. The key distinction I observed are: Learning your craft and continuing your pursuit of knowledge. What are your...

As most of you know, I believe that a powerful image speaks a thousand words. I therefore love creating transformation visuals® to communicate such messages. I wrote the article Have You SMACKED Your Clients Lately? Back in 2012 to help our clients create more powerful podcasts. I communicated these concepts through the acronym SMACKED. Here is what it stands for: Smile while you talk, which will make the podcasts fun and demonstrate that you are enjoying it as well. If...

Back in 2015, I wrote about the attributes of Cyber Strategy Success. I find this article very much applicable to today’s landscape, which provides the answers to many of the questions I often get. In the spirit of repurposing older and valuable content while Raising the Barr® by adding more value in the form of this new Transformation Visual®, here it is: My clients often refer to me as their cyber strategist. So, as I was reflecting about the essence...

Should you invest or keep investing in your web presence? Obviously, I am somewhat biased since this is the essence of my business. I have developed 17 reasons why you should consider doing so. Here they are: Transform appearance. It gives you the opportunity to recreate and innovate the way you look, the way you are perceived and your overall virtual presentation. It becomes your 24×7 representative. Rebrand messaging. What are your positioning statement and the stories you are telling?...

In my article Is It Time to Upgrade Your Web Presence? I’ve defined your web presence as the confluence of your strategy, content and marketing initiatives. I realize though that to achieve a powerful web presence requires a bit more involvement and articulation. I’ve decided to break it down into 11 key foundations that are the building blocks to your successful and powerful web presence: Buyer: How well do you know your buyers and their preferences? Not only do I...

Whether you are a solopreneur or a large business, I believe there are seven crucial steps to growing your business and your revenues. I outlined these steps a few years ago in my “7 Steps to 7 Figures” article. Here are the seven steps: Get Referrals Establish Relationships Publish Prolifically Create Offerings Deliver Results Take Action Have Courage To review my detailed explanation, please reference the above URL. Since a picture often speaks a thousand words, I decided to create...

A few years ago, I wrote about The One Thing I must do to make sure all my competing priorities are addressed. Here are the top 10 I narrowed down back then which I true now as well: Take more risks. By that I mean prudent risk. Delegate all that’s possible. This frees up my time and energy to focus on the most important to achieve my goals and desired results. Increase discipline. Yes, there are still areas in my...

Ever wonder what are the components of effective web copy? This is one of the challenges many of my clients face and one of the questions I am asked quite often. Five years ago, when writing the article “How Effective Is Your Web Copy?” I described the framework and have added one more component: Case study format – Start with the challenge, then the solution and then the results. Powerful titles – Increase interest and grab immediate attention. Examples –...

When starting new clients’ projects, I am often asked to describe the process from start to completion. I use the visual and this process, when we first launch a new web presence project. I review the steps necessary to take the project for beginning to successful completion. I found that using this visual saves me the time of explaining it verbally. I encourage you to also consider doing something similar with your clients when launching new projects. Here is our...

How does one leverage the Internet to monetize their business and increase their revenue? It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. For example, one of the brands I have created is: Creating Digital Global Empires® which is also a registered...