Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Here are the top myths I hear and see when it comes to your web presence: It’s all about the traffic. Getting thousands of visits per day from irrelevant individuals is meaningless and worthless. The key is...

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Many I talk with struggle to find effective ways to get in front of potential clients. The answers may be simpler than you thought: Collaborate with others. Why not select an individual or a group of individuals...

  This week’s reflection point: When creating your content, how powerful and attention grabbing are your openings and do they entice your audience to want to read further? I am a huge fan in drawing your audience attention and doing so quickly in the first few seconds. Here are some of my favorite openings: I am often asked what are the biggest challenges my clients face. Let me share the top three with you right now. 42% of businesses struggle...

  This week’s reflection point: There is a lot of noise and rambling out there that I encounter way too many times when reviewing content and hearing presentations that seem to go on endlessly. These manifest themselves as: Irrelevant stories, lengthy introductions, confusing and boring context, poor conclusions, or pitiful anecdotes. Our clients are all busy people handling many conflicting priorities. The keys to powerful messages that get noticed are: Get to the essence of your message at the beginning....

This week’s reflection point: I just completed two creative days in my studio working with one of my dear clients. The focus was on creating the strategy and messaging to strengthen his thought leadership and increase his speaking and consulting business. We decided to create brand new powerful content and a documentary and speaking videos. The kind of documentary video that makes his clients fall in love with him and want to hire him. As we were crafting the message...

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I just hung up the phone with one of my clients discussing a new business opportunity where both of us may be involved. Since each one of us is an expert in different areas, we quickly realized...

  This week’s reflection point: In a recent conversation with a prospective client I asked them the following questions: How would you describe the essence of your business? What does success look like and what needs to happen to make this a remarkable year? What’s your business strategy? What is your value proposition statement describing how you help your clients? Who are your buyers, where are they located, what do they read, watch, listen to and attend? What are some...