Raising the Barr Weekly Memo: Issue No. 111 10 Reasons for Powerful Interviews Raising the Barr Weekly Memo: Issue No. 111

Feb182015

This week’s reflection point: I was just interviewed by Social Media and global influencer, Mitch Jackson. I enjoyed it immensely while answering Mitch’s provocative questions on life, business, cyber strategies and creating your global digital empire. I even managed to put Mitch on the spot towards the end of the interview. I conduct interviews as well and find them to be a powerful aspect of your marketing strategy. Here are my top 10 reason why interviews are powerful: You get...

Raising the Barr Weekly Memo: Issue No. 110 The Power of Evolution Raising the Barr Weekly Memo: Issue No. 110

Feb112015

This week’s reflection point: I’ve been saying for years that evolution is an awesome power and especially when it comes to your web presence and its content. An idea, when captured, may become a tweet. A collection of tweets may become an article. A collection of articles may become a book. A book may transform itself into multiple presentations and workshops. And all these concepts, when effectively repurposed, will produce an overabundance of new products, services and more content. So...

Raising the Barr Weekly Memo: Issue No. 109 Aggregating or Plagiarizing? Raising the Barr Weekly Memo: Issue No. 109

Feb42015

This week’s reflection point: A while back, in my Proper Attribution Please article, I shared with you the story of my daughter’s seminary sermon being plagiarized. There has been a trend, where individuals using their blogs and social media platforms, share content written by others. I don’t have an issue with this practice as long as proper attribution is given. If your objective is to strengthen your thought leadership, I suggest you use your own unique thoughts and reduce your...

Raising the Barr Weekly Memo: Issue No. 108 The Power of Testimonials Raising the Barr Weekly Memo: Issue No. 108

Jan282015

This week’s reflection point: One of the recurring discussions I often have with my clients is all about testimonials. They are critical to create and increase your credibility and demonstrate your track record of success. The more testimonials you have the more impactful they are. I encourage you to solicit them actively and continuously and make sure they focus on describing the impact you have helped create for your client. There are two types of testimonials. The best are unsolicited,...

Raising the Barr Weekly Memo: Issue No. 107 How Influential Are You? Raising the Barr Weekly Memo: Issue No. 107

Jan212015

This week’s reflection point: One of the interesting phenomena manifesting itself through the social media platforms is the attempt to measure one’s virtual influence through a score provided by an online tool called Klout. This tool provides an individualized score from 0 to 100, based on one’s activities, connections, conversations and popularity on the web. The higher the score, the more popular one supposedly is. It’s rather easy to impact and significantly increase your Klout score by increasing your social...

Raising the Barr Weekly Memo: Issue No. 106 Thought-Provoking Conversations Raising the Barr Weekly Memo: Issue No. 106

Jan142015

This week’s reflection point: Earlier today, I had a terrific conversation with Dan Pink, NYT and WSJ bestselling author of books I highly recommend: To Sell is Human, Drive and A Whole New World. Dan is our featured VIP guest for our new electronic magazine, which is scheduled to debut in conjunction with the upcoming launch of our new site for The Chad Barr Group. During our conversation, we discussed topics such as: why right brainers are going to rule...

Raising the Barr Weekly Memo: Issue No. 105 Your Network Exponential Power Raising the Barr Weekly Memo: Issue No. 105

Jan72015

This week’s reflection point: There is an amazing potential to grow your business within your existing network. Unfortunately, most don’t recognize this awesome power. So let me explain. Take a look at your immediate network that surrounds you: your clients, suppliers (or partners), friends, and associates (or colleagues). If each one of them provides you with a referral that leads to a business, that would be 4 new clients. If you then look at the 2nd connection level where each...

Raising the Barr Weekly Memo: Issue No. 104 New Year’s Resolution Raising the Barr Weekly Memo: Issue No. 104

Dec312014

This week’s reflection point: I recently came across statistics compiled by the University of Scranton regarding New Year’s resolutions. Here are some interesting highlights: The top resolutions are: lose weight, get organized, spend less and save more, enjoy life, and stay fit and healthy. 45% of Americans make such resolutions while 38% never make any resolutions. 8% successfully achieve their resolutions. 75% of resolutions are maintained through the first week, which is down to 46% after six months. 39% of...

Raising the Barr Weekly Memo: Issue No. 103 Creating Your Marketing Blueprint Raising the Barr Weekly Memo: Issue No. 103

Dec242014

There is a profound difference between beating on prospects’ doors, trying to convince them of how good you are, and prospects coming to you, saying they’ve heard of your value and the results clients achieved and are curious as to how they can work with you. In the latter case, there is zero cost of acquisition and fees are seldom an issue at all. The secret to building a strong clients’ attraction on the web is to deliver profound value...

Raising the Barr Weekly Memo: Issue No. 102 Cyber Security Raising the Barr Weekly Memo: Issue No. 102

Dec172014

This week’s reflection point: At the time I am writing this article, Sony Pictures is in the news going through a security and data breach nightmare. Unfortunately, Sony is not alone as they follow a long list of companies that have been hacked and exposed to serious breaches of data. Companies such as: USPS, Kmart, Home Depot, P.F. Chang’s, JP Morgan, Staples, Target, and the list goes on. There is much for these cyber hackers to gain and it does...