This week’s reflection point: It’s widely known that content marketing is critical to business success. But in this day and age, creating valuable, relevant content for your target audience isn’t the only marketing strategy you need. You must also give your audience an authentic experience—and you can do this with experiential marketing. Experiential marketing enables your customers to truly experience your brand, your product, or your service. It allows you to show your prospects—firsthand—the incredible results you can help them...

From left: Adi Beeri, Chad Barr, Lihi BZ This week’s reflection point: I just arrived in Dublin for a business meeting after a fabulous week in Israel spent visiting and reuniting with family and friends. A huge highlight was my face-to-face meeting, (coffee and cake) with the Israeli division of our creative team. It’s clear to me that I could not have achieved our incredible success without the devotion and talent of the team I’ve surrounded myself with. Here are...

This week’s reflection point: Almost five years ago I wrote and shared my original Lessons Learned From Running My Business article, which included 40 lessons that have become quite popular among our readers. Since then, I have added 40 additional lessons, which I mentioned and have made available in this article. In the spirit of learning and sharing, here are 40 additional lessons learned: I’ve been fortunate to work with some of the smartest clients in the world. I don’t...

This week’s reflection point: The question of how to promote your business online is a recurring theme I hear quite often. Three years ago, I wrote the article How To Promote Your Website when I shared 21 ideas of doing so. Today, I am going to change the angle slightly and focus on how to promote your business online. Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are...

This week’s reflection point: We live in an era of constant and instant connectivity. Over the past 15 years, our society has undergone a complete transformation in terms of basic interactions. It’s no surprise that the kids who came of age during this time period, the infamous Millennials, are known as The On-Demand Generation. These days, it seems that anything you want, you can get on demand—or at least in 1 to 2 business days, with free shipping. On one...

This week’s reflection point: My clients often refer to me as their cyber strategist. So as I was reflecting about the essence of a successful cyber strategy it occurred to me that the acronym stands for: Content that is amazing and provokes others. You have the biggest impact on your success. Breakthrough offerings and relationships. Evolution of intellectual property and reduced stagnation. Remarkable results created for your clients. Strategy that paves the way to a great future. Technology to deliver value...