This week’s reflection point: Ever wonder what are the attributes of great content and how to effectively position such on your site and blog? I suggest that your content should be: Practical Provocative Insightful Interesting Entertaining Humorous Inspiring Counterintuitive Offered in various media formats Easy to share Succinct Irresistible to consume and go viral Enticing to take action Although these attributes are important for the creation of powerful content, visual interest is another key attribute of great content. Unfortunately, too...

This week’s reflection point: To successfully market your business you need to review the positioning of your business. This hot topic is one that I am often asked to talk about. To help you assess the positioning of your company I prepared these key questions for you to review and answer: What is the purpose of your business and why does it exist? If you fast forward a year or two into the future, how would you paint the success...

This week’s reflection point: Years ago, after submitting a proposal to one of our prospective clients, he notified me that they had elected to go with one of our competitors. I followed up several months later and discovered that they had a dreadful experience, that opened the door for us to engage in conversations again. He did eventually become a client of ours and in a subsequent conversation I asked him what was the reason he originally selected our competitor....

This week’s reflection point: Today’s newsletter comes to you from Los Angeles, where I’m presenting at Alan Weiss’s Million Dollar Consulting® Convention. Surrounded by thought leaders, I’ve spent the morning exchanging ideas with my fellow presenters. I just had breakfast with my good friend Bruce Turkel, a branding expert, who shared with me an incredibly intriguing concept: Crafting and presenting your keynote presentation by leveraging mind maps. While most of us take notes or write lists, Bruce often draws a...

This Week’s reflection point: Last year, prior to the launch of our new The Chad Barr Group web presence, a colleague shared with me that although he loves the work our company does for our clients, he would not do business with me based on the look of my current web presence. I realized that by immersing ourselves into servicing our clients I had neglected my own web presence. Vowing to not hear that comment again, I immediately engaged my...

This week’s reflection point: A client of mine used to be a prolific publisher of great content, which she shared through a variety of media platforms with her audience. Probably due to a significant increase in her business she stopped sending out her newsletters. I got a call from another client who was concerned that something has happened to the client who had stopped sending out the newsletters. I indicated that to the best of my knowledge she is doing...

This week’s reflection point: I love getting your feedback after sending out our weekly newsletters or brand new bimonthly digital magazine; not only is it great to receive but it especially helps me calibrate my thinking, focus and ideas for future content creation. I used to reply to such feedback with a simple “thank you for your note and I greatly appreciate it.” Yet in the past year I decided to also add this question: “May I ask you what...