This week’s reflection point: Far too many people have a tremendous amount of knowledge, but fail to share it with the world. Don't be one of them! It's incredibly important to "digitize" your intellectual property, manifesting your ideas in podcasts, articles, blogs, videos, e-books, newsletters, and other online media. Continue reading →

This week’s reflection point: I lost my Mom 14 years ago and there is not a day that goes by that I don’t think of her and miss her. As we just celebrated Mother’s day I reflected on some of the greatest lessons I learned from her. Risk taker – She stood in lines at the age of 7 in Poland waiting to get bread for her family and then fled on foot into the forest to escape holocaust. Thinking...

This week’s reflection point: Many organizations have sterile websites that don’t really show who they are. When there’s no human interface on your site, customers can’t see the unique personality of your team. People don’t like to interact with machines; they want to interact with humans. A woman once came up to me after I gave a speech at a conference. She had seen me at the same conference a few years before. “Chad,” she said, “I noticed you didn’t...

This week’s reflection point: One of my favorite exercises that I conduct with my clients or during my speaking presentations is the creation of amazing content. I ask them the following: What is one of the key challenges your clients are facing? What are three powerful insights you could share with them to overcome this challenge? What is then the action they could take to transform their success or what provocative question could you ask to mobilize them to next...

This week’s reflection point: Ever wonder what are the attributes of great content and how to effectively position such on your site and blog? I suggest that your content should be: Practical Provocative Insightful Interesting Entertaining Humorous Inspiring Counterintuitive Offered in various media formats Easy to share Succinct Irresistible to consume and go viral Enticing to take action Although these attributes are important for the creation of powerful content, visual interest is another key attribute of great content. Unfortunately, too...

This week’s reflection point: To successfully market your business you need to review the positioning of your business. This hot topic is one that I am often asked to talk about. To help you assess the positioning of your company I prepared these key questions for you to review and answer: What is the purpose of your business and why does it exist? If you fast forward a year or two into the future, how would you paint the success...

This week’s reflection point: Years ago, after submitting a proposal to one of our prospective clients, he notified me that they had elected to go with one of our competitors. I followed up several months later and discovered that they had a dreadful experience, that opened the door for us to engage in conversations again. He did eventually become a client of ours and in a subsequent conversation I asked him what was the reason he originally selected our competitor....

This week’s reflection point: Today’s newsletter comes to you from Los Angeles, where I’m presenting at Alan Weiss’s Million Dollar Consulting® Convention. Surrounded by thought leaders, I’ve spent the morning exchanging ideas with my fellow presenters. I just had breakfast with my good friend Bruce Turkel, a branding expert, who shared with me an incredibly intriguing concept: Crafting and presenting your keynote presentation by leveraging mind maps. While most of us take notes or write lists, Bruce often draws a...