I received a request this week from one of my clients asking me the best way to get a powerful video testimonial from a client. I’ve been saying for years that if you tell others how great you are, it can come across as boasting or a bunch of fluff. Yet if your clients tell others how great you are, that’s an indisputable fact! It is the social proof needed to increase your credibility and reputation. I am a huge...

In recent conversations with some of my clients and prospective clients, they shared with me that their business has flat-lined. Some have even said that their business has taken a free fall dive. This is both disheartening and concerning and made me probe deeper as to the reasons for such a disastrous situation. My conclusion is that it boils down to 7 myths that may have contributed to the situation and are most likely responsible for its continuation. Myth #1:...

For as long as I can remember, I always had a hobby or two that kept me curious, excited, enthusiastic and fulfilled. I remember the fish breeding aquariums in my parents’ home, building amplifiers and various sound systems for playing my electric guitar in my various bands, and I even remember a period of experimenting with macramé hanging plant holders. But let’s keep the latter a secret. For me, the biggest reward is the realization that some of my hobbies...

Many of my clients are well known authors of insightful books on a variety of topics. Some have published one book while others have published many. Most have recognized the benefits of being a published author so they may share their wisdom with the world, gain credibility and strengthen their global thought leadership. Many struggle with figuring out how to get published quickly, painlessly and successfully. No matter where you are on this spectrum, if you desire to further increase...

Content creation is one of the key essentials to increasing our intellectual property (IP) and credibility while strengthening our thought leadership and global reach. Yet many are stuck in writer’s block mindset and procrastination. During a conversation I had this morning with a client, she shared her quest for advice as to how to best write amazing content. My Top 10 insights: Habit – The more you practice your writing habit muscle, the stronger, more flexible and easier it gets....

I am in my studio this week creating my amazing new product called The Digital Empire Academy. I am very excited about it and I know you will be as well. As I was thinking about the main outcome my clients would potentially receive from this product, the one that kept coming up was the freedom to choose. I am grateful for living in a place that provides me freedom to choose. I was contemplating the various areas that impact...

I’ve said it before, and I’ll said it again: We’re on the cusp of being able to create truly unbelievable experiences for our customers through next-generation imagery, videos, 3-D, and virtual reality—or, what I like to call experiential marketing. And it’s not as far away as you might think. This week, I want to encourage you to think about all the ways in which experiential marketing will change the world as we know it. As consultants and entrepreneurs, it’s easy...

In my work with clients, research and my observation, I’ve noticed a lot of bad advice and rhetoric leading to misinformation and the creation of cyber myths. Let me shatter them once and for all: Myth: The web is a safe place. Debunk: Cyber attacks have been on the increase and with it a growing community of evil doers out to cheat you out of your wealth or steal your identity. Partner with a trusted expert, who provides you with...

After coaching one of my clients on the creation of powerful content this morning she concluded by saying that she needs to think about what content to create next. I asked her to share with me some of the items on her calendar for this week. “Extremely busy few days” she said. I asked her, of each appointment on her calendar that week, what is their most critical challenge. Without skipping a beat, she quickly shared a list of their...