It’s Wednesday, middle of the week, and time for reflection once again. It’s been a busy start to my week; calls, consulting and all the work that I enjoy so much. I’ve just dropped my wife, Laurel, off at the airport so she can fly to Orlando to watch the grandkids, (lucky grandma), as our son in law and daughter fly to a big job interview up north. Anxious? That’s an understatement! Change is never easy. The unknown prospect of...

Back in January of 2016 I published my article on the 13 Marketing Insights For Great Success. Since a picture is often worth a thousand words and I believe our Transformation Visual™ are worth a thousand pictures, we recreated this as an infographic. Another great illustration of the power of infographics as well as how to repurpose our content in different methods.

I’ve interacted with hundreds of prospective clients over the years. Many became clients of ours while others did not. I’ve learned what the best attributes are of my prospective clients. Here is the list I have created: They are responsive which means they answer calls and emails, attend scheduled appointments and meetings and rarely or never cancel them. They are serious in their pursuit of the right solution and partner and don’t waste their time or mine. They are honest...

I don’t know about you, but I love a good challenge. Are you up to one? As we are heading towards the month of April, which has 30 days, I thought it would be fun, exciting, challenging and rewarding to launch this new 30-day challenge for all of us. I am not suggesting you take on all 30 over the next 30 days. I would be happy if you start with one! Here is my list of recommendations for your...

I thought Cleveland was on a roll with great weather; we had 4 consecutive days of sunshine and cold temps while waiting for spring. And spring finally arrived and brought winter with it…..again…… Another 8 inches of snow and grey skies cue me to look for inspiration on my business path. I wanted to share with you some quotes from truly exceptional leaders to spring you forward as well. Dave Thomas, founder of Wendy’s. “What do you need to start...

Testimonials are the powerful social proof needed to convince interested clients of your credibility, track record of success, and insights as to how they too can achieve such results. They become your business ultimate stamp of approval. A client of mine just asked for my recommendations for testimonials best practices and here is my reply: The more testimonial you gain and have, the more you can use them on your site, newsletters, social media and such to gain credibility and...

Let me be honest, Cleveland weather isn’t always easy to deal with. Every year whether the ground hog sees or doesn’t see his shadow, winter always returns with a few strong blasts and with it more snow piles. We have enjoyed a few beautiful warm days that raise one’s spirits and then next, grey skies and winds make a hasty replacement. So what? Why sweat it? Nothing lasts forever and we all know that if we had to deal with...

From time to time I like to reflect on what’s happening in my life and business, recent conversations with clients, colleagues and friends and my key learning points. Here are today’s 10 reflection points: Happy clients become loyal clients and when they achieve success because of your contribution they become your viral spread and convince others to become your clients. Setting bold goals and priorities and then executing them one at a time is the key to reducing the feelings...

A little over five year ago I wrote about the power of acronyms in my Get Noticed article. Since you probably already know that I am a huge fan in the use of visuals, I had my team recreate the concept as an infographic. This is a good illustration of the power of infographics as well as how to repurpose our content in various other methods.