As the political campaigns of Trump and Harris intensify, their use of technology offers critical insights for business strategies. Here’s what we can learn from their approaches: Leveraging Social Media: Both candidates target their audience by creating engaging content, sharing their messages, responding to current events, and presenting themselves as the superior choice. Harnessing AI and Data Analytics: They use advanced data analytics and AI to target advertisements, analyze voter behavior, personalize interactions, segment audiences, and tailor messages for different...

I am honored to introduce a very special guest contributor for this week’s edition of our newsletter: my wife, Cantor Laurel Barr. Laurel has recently accepted the position of spiritual leader of Temple B’nai Abraham in Elyria, Ohio. As the spiritual leader of this Jewish congregation, Laurel brings a profound perspective on the intersection of faith, history, and current events. Today, she shares her reflections on the opening of the summer Olympic Games in Paris, an event that resonates deeply...

As the lights dimmed and the first notes of “Beat It” echoed through the theater, I knew I was about to experience something extraordinary. “MJ – The Musical,” portraying the life and music of Michael Jackson, was more than a musical; it was a journey through the legacy of the King of Pop. My wife and I just returned from watching the MJ show. What amazed me was: The incredible talent on stage. The energy and precision of the dancers...

When it comes to your business development, what projects are you working on? I’ve seen a few instances where clients have taken on the design and development of their websites themselves. These endeavors not only required months of learning new skills and grappling with significant technological challenges, but the outcomes were often subpar. What concerned me most was their complete distraction from the tasks they excel at—the unique gifts they offer their clients to provide the utmost value. This example...

July 4, 1776, the second Continental Congress signed on to the Declaration of Independence, declaring the official break away from Great Britain to become an independent nation of the 13 original colonies. One could say that was a giant leap of faith as the American Revolution, which began in 1775, was still ongoing, and its conclusion would not be seen until 1783. We often lose sight of the fact that freedom is almost always won through conflict and war. Human...

Growing your business and generating revenue might seem like a daunting, time-consuming task. However, dedicating just 30 minutes a day to focused activities can significantly expand your digital empire and boost your income. Here’s how you can make the most out of half an hour each day choosing from the following activities: Social Media EngagementActivity: Spend 30 minutes daily engaging with your audience on social media. Reply to comments, like and share relevant posts, and participate in conversations within your...

Reflecting on an article I wrote over 11 years ago, “Are You Content With Your Content?“, the essence remains relevant today. However, in the dynamic world of business and digital communication, it is crucial to continually generate fresh content and repurpose older material. Here are some compelling reasons why this practice is vital: Stay Relevant and Engaging: The digital landscape evolves rapidly. What was relevant a decade ago may no longer resonate with your audience today. New content keeps your...

It was June 1977, just a couple of months after completing my mandatory three-year military service with the Israel Defense Forces. With a deep love for Rock and Roll and Jazz, I had always dreamed of visiting the US. Finally, I got the opportunity to travel as a representative of Israel to work at a summer camp in a suburb of Cleveland, Ohio. It was there that I first met Laurel. Our shared love for music and Israel created an...

As we approach the midpoint of 2024, I am frequently asked about the future of web strategies and content creation. Based on current trends, here are my predictions and insights for the coming months through 2025: AI Integration: As AI tools become more advanced, analyzing and predicting customer behaviors and preferences will become essential. This will enable us to provide highly personalized services, enhancing engagement and satisfaction. Leveraging AI will also allow us to create content and develop marketing strategies...

This past weekend, we celebrated Memorial Day in the US, a time to honor the brave souls who sacrificed everything for our freedom. I had the profound opportunity to attend the Civil War reenactment in Burton, Ohio. This event vividly reminded me of the immense courage and dedication of those who fought to shape our nation and the responsibility we all must contribute to a better future. As a proud American-Israeli who has served in the Israel Defense Forces, Memorial...