Creating authoritative content can be time consuming and require our energy, focus and creativity. Although I believe that content creation must come from a place of love, dedication, service, while genuinely caring to provide value for our audience, there are still ways we can reduce our labor intensity. I would like to suggest 10 such ways: Invite guest contributors to publish their content on your site as long as it provides value to your audience. Repurpose your older content and...

Yesterday, as predicted, the temperatures and humidity in Cleveland began to soar. We should not have been surprised, after all it is mid-June, and these kinds of temperatures are to be expected. And while it seems that summer is just coming out of the starting gate and there are months of heat yet to enjoy, I was surprised at the sudden power outage that occurred late afternoon in the intense heat of the day. I had a flash back to...

Attract visitors to your business leveraging your online platforms Create, nurture, and strengthen your Brand Convert visitors to clients Design a user friendly, powerful and engaging digital web and mobile presence Use Email and opt-in marketing to grow your lists and promote your offerings Implement a social Media strategy to leverage platforms such as Facebook, LinkedIn, Twitter and others Google your business and keywords often to track how you are trending Protect your online business to prevent Hackers from accessing...

How many times has your spouse or partner asked you to get out of the kitchen while he or she is preparing or cooking food? I hear it often, mostly because I hover and have no cooking ability whatsoever. Today was no exception except for the fact that I was playing pickleball at 6AM and accidentally stepped over the non-volley zone also known in pickleball as the “kitchen.” I should have been more careful knowing how I don’t belong there,...

One of the more vicious scam attempts that I’ve come across is the attempt to clone one’s Facebook profile. What takes place is when the scammer copies or clones one of your friend’s profiles and then sends friend requests to all that person’s friends. Once they accept, the scammer is able to easily contact them through Facebook Messenger pretending to be that friend. Unfortunately, many have been scammed and what surprises me is that Facebook has not implemented yet some...

I came across an article recently that caught my eye about Jack Daniel’s whiskey. While I’m not a whiskey drinker, the name, “Jack Daniels” is well known to me and even growing up in Israel, was synonymous with whiskey, the only brand. So, I was surprised to learn that Jack Daniels, eternally credited for concocting this famous liquor, actually learned the art of whiskey distillation from another man. In the mid 1800’s, the enslaved Nearest Green, gained renown as a...

I recently received, what seemed to look like, a robotext on my phone from one of the political parties asking me to participate in a zoom call featuring a representative from the State Board of Education. Since I had never received such a request before, and this one piqued my curiosity, I figured they wanted money. Since they were soliciting me, I figured why not text back and see if I get a response? I simply asked, “what is the...

A while back I created the infographic to answer the question of Where Do Ideas Come From? Hopefully this visual stimulates your mind to identify the proper resources to help you gain new ideas. In today’s article I would like to explore and share some of the most prevalent ways of identifying new topics to help you with your content creation.  Here are several topic ideas: Life and business lessons learned from your business, your clients or family members What...

As you may know, Laurel and I brought a puppy into our home exactly one year ago. What you may not know is that I had said, “NO more dogs, EVER”, after our last pet passed almost 3 years ago. First, I meant what I said, and second, evidently, no one took me seriously when I said it. Enter, Juno Raspberry Barr, the adorable and highly energetic little puppy girl that has taken over our hearts and our home. One...

There isn’t a week that goes by that I don’t receive multiple scam solicitations via email or snail mail. These attempts, also known as phishing attempts, are to try and steal my identity and access codes to my email addresses, bank accounts, registered trademarks, investment accounts or fraudulent efforts to steal my money. Here is an example of a phishing attempt I received today: I’ve written extensively on this topic. Here are some of my prior writings: It’s Time You...