Over the years, we have helped quite a few of our clients create their online courses. Yet, many others overcomplicate the process of creating such a course. My hope is that this article helps simplify this process.    When contemplating the creation of your new course, think about it similarly to writing a book with the following steps: Craft your powerful and attention-grabbing title and subtitle. For example: “Million Dollar Web Presence – How to leverage the web to build...

Go Small I used to think that going big – more clients, more projects, more employees, more partners, more of everything was the path to more success. I was wrong! I believe that is the recipe to diluting our brand and our value, becoming mediocre, or ordinary as well as becoming overwhelmed. What if instead we focus on attracting and working with better quality clients, the ones we love working with that also stimulate our mind? Therefore, we get rid...

It’s mid-July. Already. It seems like the winter snow has just melted and yesterday I saw fall décor and school supplies lining store shelves with the 4th of July streamers, flags and picnic supplies already shoved aside in a heap. I didn’t have a chance to make any summer plans yet, as I am still in “waiting for summer to arrive” mindset mode. But here we are. In just the past 6 weeks, Laurel has officiated 7 weddings, 6 funerals,...

Every week I have wonderful conversations and interviews with our clients. I just reflected on some of these conversations and decided to share with you the top four questions I was asked and my answers to these questions. I hope this is of value to you: Q: Why do your clients’ keep facing their difficult challenges? A: Not identifying their strategy and action plan not evolving while keeping them stagnant by is the 1st reason. Not taking massive action towards...

Last week, in my “10 Ways to Improve Your Content Creation Labor Intensity” I suggested that you should repurpose your older content and by doing so you will also bring it back to life. Better yet, enrich it by adding newer relevant points and context. In the spirit of following my own recommendations, I dug through my older content and found a great and relevant article that I published back in January 2013. “Are You Content With Your Content?” was...

Creating authoritative content can be time consuming and require our energy, focus and creativity. Although I believe that content creation must come from a place of love, dedication, service, while genuinely caring to provide value for our audience, there are still ways we can reduce our labor intensity. I would like to suggest 10 such ways: Invite guest contributors to publish their content on your site as long as it provides value to your audience. Repurpose your older content and...

Yesterday, as predicted, the temperatures and humidity in Cleveland began to soar. We should not have been surprised, after all it is mid-June, and these kinds of temperatures are to be expected. And while it seems that summer is just coming out of the starting gate and there are months of heat yet to enjoy, I was surprised at the sudden power outage that occurred late afternoon in the intense heat of the day. I had a flash back to...

Attract visitors to your business leveraging your online platforms Create, nurture, and strengthen your Brand Convert visitors to clients Design a user friendly, powerful and engaging digital web and mobile presence Use Email and opt-in marketing to grow your lists and promote your offerings Implement a social Media strategy to leverage platforms such as Facebook, LinkedIn, Twitter and others Google your business and keywords often to track how you are trending Protect your online business to prevent Hackers from accessing...

How many times has your spouse or partner asked you to get out of the kitchen while he or she is preparing or cooking food? I hear it often, mostly because I hover and have no cooking ability whatsoever. Today was no exception except for the fact that I was playing pickleball at 6AM and accidentally stepped over the non-volley zone also known in pickleball as the “kitchen.” I should have been more careful knowing how I don’t belong there,...

One of the more vicious scam attempts that I’ve come across is the attempt to clone one’s Facebook profile. What takes place is when the scammer copies or clones one of your friend’s profiles and then sends friend requests to all that person’s friends. Once they accept, the scammer is able to easily contact them through Facebook Messenger pretending to be that friend. Unfortunately, many have been scammed and what surprises me is that Facebook has not implemented yet some...