Here is a partial list, from my new upcoming book, of five marketing master practices that I see quite often: 1.     Leveraging your sites and technology to increase your credibility. 2.     Incorporating the accelerant curve in your overall strategy of products creation. 3.     Recognizing that your site is the ultimate repository of your remarkable intellectual property. 4.     Effectively leveraging social media platforms and connections to build a community around your brand. Then, nurture this connections and your community. 5.     Incorporating...

Here is a partial list, from my new upcoming book, of five marketing mishaps that I see quite often: 1.     Using a link that takes the visitor to your home page and not to a targeted landing page. This is a huge mistake. Instead, formulate unique pages that are clear to understand with effective calls to action and direct your visitor there. 2.     Not attempting to capture your visitor’s information and not offering free valuable content in return. 3.     Trying...