I came across some staggering business statistics on the site of Jay Conrad Levinson, the author of the “Guerrilla Marketing” series of books: A staggering 85% of small businesses destined for failure bite the bullet or go bankrupt during their first five years. The remaining businesses that hang in there only break even: Only 4% of new businesses make a sizeable profit after 5 years. Some years, there are more business closures than business openings. Lack of marketing savvy is...