The power of the internet is that it is ubiquitous – which can be a good thing if you are maximizing what your website says about you and your business. Does yours reflect Walking your Talk and Talking your Walk? Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. Most cringe and avoid any eye contact with me. You can almost read them silently say: “please, not my site.” In fact, that...

To develop fresh ideas I would recommend the following: 1. Read the Wall Street Journal, Business Week and such publications and pay attention to what is reported and discussed both in print, online blogs and online forums. 2. Read books on the topic of innovation, Internet marketing and such 3. Attend workshops / seminars 4. Follow blogs of successful thought leaders 5. Meet smart and interesting people, ask questions and start a dialog 6. Create or join a mastermind group...

Unless you have good, interesting and valuable starting content on your forum why would anyone spend time there or consider joining? They are not going to. I would suggest you create a repository of intellectual property (IP) that is available to forum members only and is uniquely position with how-to information. Market to all of your current and previous clients, prospects and anyone you know and share with them the exciting new place / community you have created (after you...

So what is your blog good for? Here are some ideas: It … Enables you to publish your knowledge and wisdom for others to benefit from. Allows you to promote and refer to it on your web site and newsletter and reference interesting threads. Makes it easy for your visitors to subscribe so they may automatically receive your posts via RSS feed. Gives you the flexibility to react to other blogs, news, current events and interesting posts. Lets you promote...

Early this week I submitted a proposal (among several others) to a prospect interested in our web site development. Shortly after I sent the proposal the prospect emailed me and asked me to further articulate what I mean in the proposal by suggesting to incorporate strong call-to-action techniques on all site pages. I thanked the prospect and suggested the answer is clearly articulated in a previous post on my blog: “what’s your call to action” and I then suggested they...