Is It Time for a Facelift or a Surgery?

Dec232009

A question was asked today on an online forum I’ve implemented and help moderate. Here is the question: “I’m doing a redesign of my site based on comments gleaned from an earlier post. (thank you to all). A point was made that too much is buried and buyers are not compelled to dig any further. My worry is having the home page crowded with too much info. I don’t want the buyer to work too hard. As if this isn’t...

Million Dollar Web Sites

Dec212009

Alan Weiss and Chad Barr are pleased to announce a new joint venture, Million Dollar Websites. This was created in response to consistent requests for a combination of superb and powerful marketing text combined with state-of-the-art web technology. We’ve created an absolutely unique web site development approach—turnkey for a new site, metamorphosis for an existing site—with three programs to accommodate a variety of investments. The return on those investments will easily reach seven figures. Hence, Million Dollar Web Sites. We...

The Writing Behind The Writing On The Wall

Nov262009

Earlier this year I visited Alan Weiss to discuss several projects we are working on and to also leverage the opportunity to tape quite a few video segments for Alan’s site. It just so happened that I landed on the day he was scheduled to tape the next five segments of the Writing On The Wall (WOTW) series. Since I am always looking for interesting and valuable content, I pulled out my video camera and taped the “behind the scenes”...

Success Blueprint

Sep192009

I am constantly intrigued by what generates success for entrepreneurs so I may apply this blueprint for my business as well as my clients business. Here are some of the components of such success: Internalized Knowledge and experience. Intellectual fire power which is gained through additional learning, reading and experience. Innovative and creative ideas. Mental discipline to get out the intellectual capital (between your ears) into products and services which become your intellectual property. This transfer process is done through instantiation,...

Repurpose and Improve Your Published Content

Aug252009

A couple of minutes ago I decided to quickly research the web and see what people are publishing about growing an email distribution list. I launched my browser and googled: “How to grow your distribution list” and to my pleasant surprise I noticed that the second result listed at the top of the Google page was one of my own blog posts: “How to Grow Your Email Distribution List” which I wrote back in March of 2007 and is still...

3 Key Elements to Web Site Success

Aug242009

Upon review of probably thousands of web sites over the years, I have come to the conclusion that in order for your organization to be successful on the Internet, 3 key elements must be accomplished to generate such success: Design: Your site ought to be professionally designed, attractive and engaging and be easy to navigate in order to quickly gain the visitors’ attention and interest. Good use of images is important as well as the use of action shots of...

How To Better Reach CEOs or CFOs

Aug122009

You don’t create a blog or a web site or participate in social networking or whatever and hope your clients will come – especially your CEOs or CFOs. Most consultants are making this mistake over and over and are still waiting for the phone to ring! You drive the value to your customers and prospects by creating amazing products and services, publishing great stuff, shamelessly promoting it, and leveraging every component of marketing gravity you can and guided by your...

How Secure Is Your Site? A horror Story.

Aug42009

Last Thursday I received an urgent email and a voice mail from a consultant and speaker, who is also a colleague of mine whose identity I will keep anonymous who is not my client and is not hosted on our server. She reported to me that her web site was infected (see slide below) which presents a serious risk to all visitors arriving to her site. Upon further investigation, not only did we find out that her own site contains...

Testimonial from Dr. Alan Weiss

Jul12009

Below is a powerful video testimonial I’ve been fortunate to get from Alan Weiss, which is something you should consider doing with your clients. <object width=”425″ height=”344″><param name=”movie” value=”http://www.youtube.com/v/fn5DESOdGlY&hl=en&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/fn5DESOdGlY&hl=en&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”344″></embed></object>

What’s In a Name?

Jun272009

My wife and I have just visited one of our favorite restaurants in the area. We noticed a new item on the menu, the Mediterranean Sea Bass, which was highly recommended by our waiter. It was an outstanding dish we both agreed. When chatting with our waiter and commenting on his superb recommendation he said: “You know, when we had it on the menu as the Bronzini Fish, we could not sell any. So we’ve changed the name to the...