Requesting Testimonials – When and How?

Oct312010

One of the most effective ways of creating credibility on the web is through endorsements of others or clients testimonials. The reasoning behind this is quite simple; If I were to tell you how great my organization is, you may perceive it flamboyant, unlikely or perhaps even hyped. Yet if my client were to tell you the amazing results they’ve received by working with us, that is a proof! For testimonials to be most effective, they should focus on dramatic...

Place Your Products in Their Hands

Apr112010

My wife just got the recent Macy’s fragrance products catalog, which was sitting on our kitchen counter when I walked in. At first, I was drawn to the vibrant and attractive colors of the magazine but then something else caught my attention. It was the subtle “did you know?” questions placed throughout the pages and followed by creative answers. What I found intriguing was the fact that the answers “placed” the products in the buyer’s hands and suggested a good...

Old Spammer in Town – Et tu, Jim Cramer?

Apr102010

A while back I wanted to check out the newsletter of Jim Cramer of TheStreet.com and the Mad Money TV show on CNBC. Big mistake! I can’t get off his newsletter. I have attempted to unsubscribe by opting-out numerous times as I also emailed his organization directly but no response and to no avail. You must be asking by now: “Chad, why are you not setting up a filter to remove his email into the trash folder?” Well … I...

Chad Barr Interviews David Meerman Scott

Mar102010

This is a great podcast interview I just did with David Meerman Scott, author of The New Rules of Marketing & PR and World Wide Rave among other books. In this interview we discussed: Viral marketing and thought leadership strategies, the new / old rules of marketing, best practices for consultants, where do ideas come from, how to best leverage social media and much more.

Your Recipe to Internet Marketing Success

Mar82010

I view the web as an important component of your overall marketing effort and driving interest to your organization. Seldom, would your Internet effort alone drive the proper interest and success to your organization. However, combined with the following list below and you are looking at the recipe to success: Speaking – Is one of the best ways to deliver value to your audience and engage with your presentation. It is especially effective if you leverage your web content during...

Leveraging Testimonials

Jan42010

Below is a recent testimonial I have received from Libby Wagner, President of Libby Wagner & Associates. “Don’t think for a minute that having a great, value-laden website is a nice-to-have business tool but doesn’t really impact your business results or revenues. My website has increased my brand and credibility, created opportunities for new business, including a six-figure contract and two keynotes just in the past 6 months! Potential clients are calling with their buying decision already made!” This testimonial...

Nurture and Grow Your Audience (Database)

Jan32010

You’ve built a great looking web site (well, let’s start with that assumption) and announced it to the world. Yet, several months later you are starting to get desperate as the phones are not ringing, no emails inquiries are coming in and no products are being ordered from your site. You are probably wondering what went wrong and what are the most effective ways of changing this. Well, here are some points to consider before you pull the trigger: There...

Any Products Available On Your Site?

Jan22010

It is quite obvious that one of the keys to the business success of many, is their ability to offer valuable products on their web sites. When I demonstrate, review and discuss this with my clients it is quite common to hear them share with me their aspiration to create such products to promote on their own web sites. The unfortunate thing is that such aspiration is often associated with an immense sense of frustration and the rudimentary challenge of...