Marketing Allure and Attraction

Aug122012

There is a profound difference between beating on prospects’ doors, trying to convince them of how good you are, and prospects coming to you, saying they’ve heard of your value and are curious as to how they can work with you. In the latter case, there is zero cost of acquisition and fees are seldom an issue at all. The secret to building a strong community of quality supporters on the web is to engage in as much of the...

The Longer The Sales Letter, The Shorter The Credibility

Aug52012

I admit, I’ve never been a fan of the long sales letters. I am sure you know those pages I am referring to. The ones that scroll down the page forever, with lengthy text that would take you longer to complete reading than reading War and Peace. The choice of colors combination is sure to make any rainbow envy, and as you scroll down the page, you see a bunch of video testimonials that make you wonder who in the world...

Waiting for The Phone to Ring is Not a Marketing Strategy

Aug42012

I was just having a conversation with one of my clients and here it is: Chad: “How are you doing?” Client: “Not good. Business is way down and unless I get a new project quickly, I will be broke at the end of the current project!” Chad: “What are some of the previous effective marketing methods you’ve engaged in?” Client: “Speaking, networking, reaching/touching clients with ongoing value, and following up.” Chad: “Have you done any of these consistently?” Client: “No!” During...

Chad Barr Interviewed by Dan Janal

Jul302012

Listen to this great interview where Dan Janal of PR Leads asks Chad some tough questions such as: What do million dollar producers do that others don’t? Where do great ideas come from and what do we do with them? How do you leverage the web to dominate your niche expertise? And many more. Click the play arrow button below: © Chad Barr 2012. All rights reserved

How to Create a Great Podcast?

Jul272012

Top Key Mistakes on The Web

Jul252012

In this interview, Chad discusses the top key mistakes on the web.

Getting Noticed – How Provocative Are You?

Jul202012

What do you think are the reasons people come to read, listen or watch your content? You would probably agree with me (perhaps not) that the main reasons they show up are because the content is interesting, valuable, intriguing, educational or fun. Yet I would like to suggest that they show up not because you sound just like everyone else but because you uniquely stimulate their thinking, are provocative and often stir things up. Here are some examples of provocative...

Wasting Your Time on Social Media vs. Investing Time in Publishing

Jul192012

Drum roll, please: We now have a five-day week on a conventional 40-hour basis with about 13 hours engaged in what is somewhat inappropriately termed “social media.” I understand that those hours may well extend into evening or early morning time. On the basis of a 40-hour week, that’s 33 percent devoted to this stuff; but even on the basis of a 12-hour day, the percentage is 22 percent. If you were devoting less than half those 13 hours, say,...

How to Create a Thriving Community

Jul182012

In this interview, Chad discusses the elements of creating a successful and thriving community.

It’s Time to Repurpose Your Content

Jul162012

Do visitors read your old blog post? What should you do about it? Listen to this podcast and to Chad discussing these ideas by clicking the play arrow button below: © Chad Barr 2012. All rights reserved