One of the things that irritates me is when a colleague sends me their stupid jokes and on top of it decides to CC me and the rest of their “favorite” list. Not only do I not care to get additional emails in my Inbox that are stupid, waste of my time and my Internet bandwidth, I now am potentially exposed and on the email distribution list of everyone else that was copied on this email. My recommendations: When sending...

If you are like me, you probably meet individuals that may greatly benefit from your wisdom and experience working with other clients and may even become your future clients. Why not then simply add them to your newsletter distribution list? Unless you have their permission to do so, I recommend you don’t. I loath the ones that add me to their email list without asking for my permission. I am often times asked as to the proper way of doing...

We get many inquiries over the web, via email, the phone and regular mail, from people interested in our products and services. Here are some of the more amateurish mistakes people make: 1. No contact information such as address and phone number in their email signature. See my email signature example here. 2. No contact information such as phone number or address on their web site. View our web site and notice the bottom of each page. 3. No easy...

Is your web site generating results for you? Here are the three most important development business site objectives (desired outcomes): 1. Increase business and gain new clients 2. Improve your image, brand and credibility 3. Make it easier to do business with you Either implement the proper strategy to accomplish all three or ask yourself whether your strategy is working. To read the other 50 reasons why develop a web site, click here.

The way to increase the chances that your web visitors receive the value from your site and contact you is through your call to action. Each page must have a defined call to action or multiples. Here are some you may want to include on your sites and newsletters: Contact us (call /email / fax) Sign up today Join our mailing list Purchase product / service Learn more Take survey Join our online forum Download article (white paper, CD, MP3,...

Improving your ranking in the various search engines has much to do with your keywords utilization. Keep the following in mind: 1. Select the ones people search for 2. Place near the top & rest of page 3. Place in “H” heading tags 4. Use in bold and italic 5. Place into bullet lists 6. Repeat on page < 10% 7. Links on your site as text hyperlinks 8. Incorporate in URL and filenames 9. Incorporate in title page 10....

Below are 10 components to include in your site strategy to improve search engines ranking: 1. Useful, valuable, Content rich 2. Keywords selection 3. Title (40 – 60 char) 4. Description meta tag (up to 250 char) 5. Keywords meta tag (up to 12 words) 6. Site map 7. More text less graphics and use ALT tag in existing graphics 8. Genuine links to your site and on your site 9. Register in Search Engines and Directories 10. Make sure...

Email signature is a powerful, easy, and economical way to market your company, products and services. Include a short marketing message with a “call-to-action” that invites your recipient to take an action such as: 1. Subscribe to your newsletter 2. Read your articles and blogs 3. Purchase your products and services 4. Announce a new offering / incentives 5. Visit your web site Also, why not include your demographic information such as address, phone number and extension. This way you...

Blogs (web logs) are a great way of delivering valuable content to your target audience. Very quickly, you too can start publishing with great ease on the web with virtually no technical knowledge. Here are my top seven reason why you or your organization should consider having a blog: 1. Ease of publishing 2. Central resource place 3. Newsletters archive 4. Increased exposure 5. Interaction with others 6. Market research 7. Web gravity For detailed explanations of the above points,...