In a recent presentation I delivered in Rhode Island I was asked what are the components I consider when reviewing the effectiveness of web sites for my clients and prospective clients. Here is the list I have quickly come up with: Does the site clearly incorporates the three elements of web success which are: world-class design, remarkable content that supports an effective strategy and tactics? Remember my philosophy: “Strategy first, technology second!” Is there a strong list of clients you’ve...

A while back I wanted to check out the newsletter of Jim Cramer of TheStreet.com and the Mad Money TV show on CNBC. Big mistake! I can’t get off his newsletter. I have attempted to unsubscribe by opting-out numerous times as I also emailed his organization directly but no response and to no avail. You must be asking by now: “Chad, why are you not setting up a filter to remove his email into the trash folder?” Well … I...

I view the web as an important component of your overall marketing effort and driving interest to your organization. Seldom, would your Internet effort alone drive the proper interest and success to your organization. However, combined with the following list below and you are looking at the recipe to success: Speaking – Is one of the best ways to deliver value to your audience and engage with your presentation. It is especially effective if you leverage your web content during...

Below is a recent testimonial I have received from Libby Wagner, President of Libby Wagner & Associates. “Don’t think for a minute that having a great, value-laden website is a nice-to-have business tool but doesn’t really impact your business results or revenues. My website has increased my brand and credibility, created opportunities for new business, including a six-figure contract and two keynotes just in the past 6 months! Potential clients are calling with their buying decision already made!” This testimonial...

You’ve built a great looking web site (well, let’s start with that assumption) and announced it to the world. Yet, several months later you are starting to get desperate as the phones are not ringing, no emails inquiries are coming in and no products are being ordered from your site. You are probably wondering what went wrong and what are the most effective ways of changing this. Well, here are some points to consider before you pull the trigger: There...