WYSIWYG – This popular acronym (pronounced “wiz-ee-wig”) has become popular when screen graphic presentations become virtually identical to those when printing or displaying them on the web. For example, the way you design your screen graphic presentation in a word document will be identical if printed or published to the web. I would however like to caution you that a serious issue might exist distorting your web site and creating what I call the WYSINAWYG syndrome. “What you see is...

What You Say Online May Damage Your Credibility As I write on this quite often, blogs are a powerful tool to enable you to rapidly publish content about you and your company. If done well, they can add tremendous credibility for your organization and create an online dialog between you and your customers. However, I would also like to caution you that if in the wrong hands, blogs might become a competitive advantage for your competitors. We use Constant Contact...

The second most successful outcome of a newsletter strategy is to increase your email distribution list. The first of course is to increase your business with new orders and new projects. I’ve written on this topic extensively in my articles section on my web site as well as here on this blog. Checkout my previous article: How to grow your email distribution list for a good place to start. The best and most ethical practice is when visitors add themselves...

Here is an example of web site from Poole Resources that unfortunately was not a project my company worked on. Part of the strategy of this web site was an attempt to incorporate and build an online community attracting the company’s customers to interact with each other and the owner of the company. The attempt was not only a failure but it is actually a continuing disaster. Let me explain: Below is the screen capture of the home page. Notice...