Protected: The Creative Direction Exploration

Feb32013

There is no excerpt because this is a protected post.

Aligning Your Web Site and Your Business Model

Oct42011

In this interview, Chad discusses how your web site should align with your business model.

Testimonial from Patricia Fripp

May222010

I will be the guest speaker on Saturday 6/12/10, in Las Vegas, for The Odd Couple® Marketing & Strategy Seminar for Speakers, Consultants & Coaches, conducted by Dr. Alan Weiss and Patricia Fripp as I will share the stage with them. I will be discussing and presenting one of my favorite topics: Million Dollar Web Sites. Hope to see you there. Below are three videos testimonials from Patrica Fripp taped (a couple of years ago) after one of my presentation....

Tools for Developing New Web Sites

Aug242009

A great question was recently asked on an online forum my company implemented, which I often participate and help moderate: “Lately I have been hearing people talk about having their websites done on a WordPress platform so they can make quick changes on their own. Is anyone doing this? If so, is it as easy as others are making it sound? Are there any other benefits to switching over? ” WordPress (WP), which is the tool or technical engine we...

3 Key Elements to Web Site Success

Aug242009

Upon review of probably thousands of web sites over the years, I have come to the conclusion that in order for your organization to be successful on the Internet, 3 key elements must be accomplished to generate such success: Design: Your site ought to be professionally designed, attractive and engaging and be easy to navigate in order to quickly gain the visitors’ attention and interest. Good use of images is important as well as the use of action shots of...

Testing Errors From the Best of Us

Jul272009

In an article I wrote some time ago, To infinity & beyond – Nine practical techniques to take your web site to the next level, I emphasized the importance of effectively testing your web site. This means that you need to test your site not only when you are ready to launch it for the first time but also when you make frequent changes to it. Let me show an example: You may already know that when typing a web...

The Blah Factor

Sep182008

The blah factor is my fancy technical term to describe web sites (not blogs) that have way too much text on their home page. I came across the site below and am depicting it as an illustration of the ubiquitous nature of this problem on the web. During my speaking engagements I often compare and show effective home pages to highway billboards and/or the front cover of most effective books. You only have a few seconds to grab your audience...

Selling Online – Why Should You?

Sep152008

1. It provides another serious and viable option to traditional marketing, which is already and successfully being utilized by the vast majority of organizations. 2. It enables individuals (Customers, suppliers, your staff) to interact with each other, share their experiences of using the products and services, create additional exposure and buzz. 3. It is often quick and rapid to implement. 4. It is often quite economical. 5. It reaches beyond borders and with global exposure. 6. It creates a virtual...

Under Construction / Coming Soon – Who Are You Kidding?

Mar52008

I don’t get the thinking with web sites that incorporate the concept of “Under Construction” or “Coming Soon” pages. Some sites I visit incorporate these pages to attempt and let us know that these pages are going to be released soon. Some do that on their home page thus suggesting that the entire site will be launched soon. When I see such pages here is what crosses my mind: You are wasting my time navigating your site, thus aggravating me....

How Easy Is It To Contact You?

Mar12008

Do you still use the phone book to find a company’s phone number? I personally forgot what one looks like and prefer to save the drawer space for other use. Instead, I rely on the Internet to get phone numbers when I need to contact a given organization. I find it irritating and surprising when companies make it a real challenge to be able to contact them. When I tried reaching AT&T the other day, there was no easy way...