How To Better Reach CEOs or CFOs

Aug122009

You don’t create a blog or a web site or participate in social networking or whatever and hope your clients will come – especially your CEOs or CFOs. Most consultants are making this mistake over and over and are still waiting for the phone to ring! You drive the value to your customers and prospects by creating amazing products and services, publishing great stuff, shamelessly promoting it, and leveraging every component of marketing gravity you can and guided by your...

Technology, Miracle And All That Jazz Or Hora

Jul242009

On a recent vacation trip to Israel I realized prior to boarding the plane, and to my horror, that I forgot the power cord for my MacBookPro laptop. You all know how ornery I get if I don’t get my daily access to my Mac. I quickly used my iPhone to email my friend Dov Gordon in Jerusalem asking him to make the connections necessary to see where I may get such cord. Upon landing eleven hours later, fully rested...

Why Remaining Stagnant is Unthinkable

Jul232009

Where would we be without the innovations that have gradually and progressively evolved into the modern-day technological advancements we now enjoy? While, at the time, many people considered each breakthrough unthinkable (in the unimaginable sense of the word), gradually these advancements evolved and became so widespread that they became unthinkable (in the commonplace sense of the word). With each breakthrough, social and interactive along with other types of shifts also occurred. How we go about finding the root meaning of...

WHY ARE YOU YELLING AT ME? Or Increase Your Online Sensitivity

Jul152009

One of my dear and senior clients sends his emails all typed in uppercase or capital letters, perhaps not realizing the internet standard for shouting is all uppercase (although I am not sure who invented that standard). Unbeknown to me, one of my younger staff members received several emails for this client thinking the client may have been unhappy and is “yelling” at him. An interesting conversation followed with each one of them as I was trying to bridge the...

My Surprising Survival Strategy Lesson in The Bahamas

Jul102009

I travel the world quite often and here is a powerful lesson I would like to share with you that I witnessed on one of my business trip to the Bahamas. Being in a new environment, especially one as beautiful as the Bahamas, heightens my senses of natural, everyday occurrences. My colleagues and I were engaged in great discussions outdoors as we were also enjoying the fabulous cocktail party and the various assortments of food. I couldn’t help but notice...

What’s Your Website Saying About You?

Jun262009

The power of the internet is that it is ubiquitous – which can be a good thing if you are maximizing what your website says about you and your business. Does yours reflect Walking your Talk and Talking your Walk? Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. Most cringe and avoid any eye contact with me. You can almost read them silently say: “please, not my site.” In fact, that...

How To Generate Leads

Sep242008

Here are ways to develop interest in your organization and have your target customers contact you: 1. Start speaking professionally, deliver your expertise and talk about how to improve your clients business with web strategies. 2. Add testimonials and clients list to your web site. 3. Start a monthly electronic newsletter and deliver genuine value to your target audience. 4. Write and publish your intellectual property in print and on the web 5. Network and discuss how you help your...

Selling Online – Why Should You?

Sep152008

1. It provides another serious and viable option to traditional marketing, which is already and successfully being utilized by the vast majority of organizations. 2. It enables individuals (Customers, suppliers, your staff) to interact with each other, share their experiences of using the products and services, create additional exposure and buzz. 3. It is often quick and rapid to implement. 4. It is often quite economical. 5. It reaches beyond borders and with global exposure. 6. It creates a virtual...

How to Develop Profitable Ideas for the Web

Sep102008

To develop fresh ideas I would recommend the following: 1. Read the Wall Street Journal, Business Week and such publications and pay attention to what is reported and discussed both in print, online blogs and online forums. 2. Read books on the topic of innovation, Internet marketing and such 3. Attend workshops / seminars 4. Follow blogs of successful thought leaders 5. Meet smart and interesting people, ask questions and start a dialog 6. Create or join a mastermind group...

How to Market Your Online Forum (Community)

Sep12008

Unless you have good, interesting and valuable starting content on your forum why would anyone spend time there or consider joining? They are not going to. I would suggest you create a repository of intellectual property (IP) that is available to forum members only and is uniquely position with how-to information. Market to all of your current and previous clients, prospects and anyone you know and share with them the exciting new place / community you have created (after you...