This week’s reflection point: As part of our digital empire creation program, I’m privileged to spend great quality time with my many brilliant clients when they come to my studio to create video content for their sites. Many of them spend days and weeks in meticulous preparation making sure the written content to be loaded on the teleprompter is perfect. Others take a very different approach; without the use of a teleprompter, the inner muse flows organically as the camera...

This week’s reflection point: The most common question I am asked is how to drive traffic to one’s site. Several years ago, while writing my book Million Dollar Web Presence, I discussed this concept, which was also featured in my article Where does site traffic come from? Here is my latest recap: Use your signature and incorporate links to your sites. These links should be to your home page, your blog, and interesting landing pages. These pages should contain offerings...

This week’s reflection point: Effective cyber strategies can help Reduce Your Labor Intensity. Yes, you heard it right. Here are some examples I implemented in my own business that have had significant positive impact. Create models. In the past, when helping my clients create their marketing blueprint, I found myself involved in lengthy conversations to help develop such. Yet, when I developed the Strategic Blueprint Model, I found clarity quickly increasing while labor intensity significantly being reduced. Digitize your answers....

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Include powerful examples, proofs and calls to action. Use my targeted value concept where you choose several prospects and clients, provide them with genuine value and suggest a meeting. Connect with buyers online and offline and engage in genuine conversations. Lead the conversation with...

This week’s reflection point: I was always intrigued by English colloquial expressions and have always loved “testing” my new learned idioms on anyone I see in my path. Upon my arrival to the US (37 years ago) and during one of my college lunch breaks, I wanted to impress my American buddies with my new idioms. Being so tired from studying the night before and while they were having their lunch I sat down and said: “I pooped!” Their reactions...

This week’s reflection point: I bet that some of the content you developed in prior years is absolutely brilliant. Yet, it is your recent published content that gets most of the attention. So why not bring some of that old content back to life? Several years ago, in my podcast It’s Time to Repurpose Your Content, I discussed why it is rather imperative to repurpose our content. I even referenced this concept a few years earlier in my Repurpose and...

This week’s reflection point: I am here in Washington, D.C. this week, attending several developmental experiences events with Alan Weiss, other global colleagues and several clients of mine. Here are some of my key learning points: To suggest a proposal as the next step, simply say: “It sounds to me that the next logical step is for me to put together a proposal.” Use powerful openings when starting your conversations with prospective clients. Such as: “The Wall Street Journal featured...