This week’s reflection point: Today’s newsletter comes to you from Los Angeles, where I’m presenting at Alan Weiss’s Million Dollar Consulting® Convention. Surrounded by thought leaders, I’ve spent the morning exchanging ideas with my fellow presenters. I just had breakfast with my good friend Bruce Turkel, a branding expert, who shared with me an incredibly intriguing concept: Crafting and presenting your keynote presentation by leveraging mind maps. While most of us take notes or write lists, Bruce often draws a...

This Week’s reflection point: Last year, prior to the launch of our new The Chad Barr Group web presence, a colleague shared with me that although he loves the work our company does for our clients, he would not do business with me based on the look of my current web presence. I realized that by immersing ourselves into servicing our clients I had neglected my own web presence. Vowing to not hear that comment again, I immediately engaged my...

This week’s reflection point: A client of mine used to be a prolific publisher of great content, which she shared through a variety of media platforms with her audience. Probably due to a significant increase in her business she stopped sending out her newsletters. I got a call from another client who was concerned that something has happened to the client who had stopped sending out the newsletters. I indicated that to the best of my knowledge she is doing...

This week’s reflection point: I love getting your feedback after sending out our weekly newsletters or brand new bimonthly digital magazine; not only is it great to receive but it especially helps me calibrate my thinking, focus and ideas for future content creation. I used to reply to such feedback with a simple “thank you for your note and I greatly appreciate it.” Yet in the past year I decided to also add this question: “May I ask you what...

Reflection Point: What would you say is one of the key differences between a mundane experience and a memorable one? I believe that words have the awesome power to create such a distinction. There is a video on YouTube showcasing the late Steve Jobs during one of Apple’s product announcement keynotes. The typical three-hour video was reduced to less than two minutes to demonstrate the powerful adjectives Jobs and his team used to describe their revolutionary products. Enthusiasm is critical...

Reflection point: I was 21 and had just completed my three years of compulsory military service in Israel, when one of my friends shared a newspaper ad with me looking for people of my profile to travel to the US and bring the Israeli culture to summer camps. I ended at this beautiful place by the lake called Cleveland, Ohio, where I met my future wife to be, Laurel and where we raised our family. Fast-forward a couple of years...