Testimonials are the powerful social proof needed to convince interested clients of your credibility, track record of success, and insights as to how they too can achieve such results. They become your business ultimate stamp of approval. A client of mine just asked for my recommendations for testimonials best practices and here is my reply: The more testimonial you gain and have, the more you can use them on your site, newsletters, social media and such to gain credibility and...

Let me be honest, Cleveland weather isn’t always easy to deal with. Every year whether the ground hog sees or doesn’t see his shadow, winter always returns with a few strong blasts and with it more snow piles. We have enjoyed a few beautiful warm days that raise one’s spirits and then next, grey skies and winds make a hasty replacement. So what? Why sweat it? Nothing lasts forever and we all know that if we had to deal with...

From time to time I like to reflect on what’s happening in my life and business, recent conversations with clients, colleagues and friends and my key learning points. Here are today’s 10 reflection points: Happy clients become loyal clients and when they achieve success because of your contribution they become your viral spread and convince others to become your clients. Setting bold goals and priorities and then executing them one at a time is the key to reducing the feelings...

A little over five year ago I wrote about the power of acronyms in my Get Noticed article. Since you probably already know that I am a huge fan in the use of visuals, I had my team recreate the concept as an infographic. This is a good illustration of the power of infographics as well as how to repurpose our content in various other methods.

I recently received a question (which I get quite often) from one of my clients as to how to best promote the podcasts they create. Here are 13 ways to do so: Brand – Assign a unique and memorable name to your podcast channel with an associated design. Hosting Services – In order to increase your podcast exposure, post it or integrate with various hosting services such as iTunes, Stitcher, Google Play Music, Libsyn, and others. Blog – Post the...

In the past few weeks I published the profound lessons I have learned from some of the top thinkers who have had their impact on me and lead with great thoughts. I’ve been saying for years that “You can’t position yourself as an object of interest and a thought leader by constantly quoting others!” So today, I would like to share some of my own favorite quotes as I also encourage you to publish and share yours. Contact each of...

In the past couple of weeks, I dedicated my weekly newsletter to sharing the profound life and business lessons I have learned from some of the remarkable men and women thought leaders. Today, I am going to dedicate my newsletter to the insights gained from some of my amazing clients: Phil Symchych: Full speed ahead! Col. John Boggs: True courage is having the mental quality that recognizes the fear of danger or criticism but enables a person to proceed in...

Last week I shared with you some of the profound insights I’ve learned from some of the brilliant thinkers I admire. I received great feedback from many of you, but was pleasantly surprised that I was not confronted with the fact that my list contained only men. This week, my newsletter is dedicated to sharing the profound life and business lessons I have learned from some of the many brilliant women I admire: Golda Meir: A leader who doesn’t hesitate...

Over the years, I have been impacted by many brilliant thinkers. Some are still with us and some, unfortunately, are not. Although, I could easily list hundreds if not thousands of such thinkers, today, I would like to share with you a few of the remarkable insights I’ve gained from several of these individuals that are still with us: Neil DeGrasse Tyson: The good thing about science is that it’s true whether or not you believe in it. I know...