Chad’s Blog
Pragmatic Technologies for Life and Business Success®
Go ahead, ask my wife, and she’ll tell you that I’m a great procrastinator. For some reason I don’t feel the urgency of getting my newsletter done ahead of time, writing my next book chapter in advance, and worst of all, getting to the airport in the recommended 2 hours prior to a flight. But what’s so bad about procrastinating? I acknowledge that when there’s a critical deadline for a huge business project, I do take the pressure on and...
Continue Reading >>Ever wonder what are the components of effective web copy? This is one of the challenges many of my clients face and one of the questions I am asked quite often. Five years ago, when writing the article “How Effective Is Your Web Copy?” I described the framework and have added one more component: Case study format – Start with the challenge, then the solution and then the results. Powerful titles – Increase interest and grab immediate attention. Examples –...
Continue Reading >>This evening I am culminating my time in Israel after a full week of anticipation and fear, reflection, separation and reconnection. Being home again, driving through my childhood neighborhood and passing my old house brought me a sense of peace, wholeness and awareness of how much my life has grown and changed. With all the ups and downs and challenges that I have faced and that we all face, I was able to have a birdseye view as if seeing...
Continue Reading >>Dear friends and colleagues, I write today’s newsletter with a heavy heart. It is evening in Israel, and I am sitting here with my sister, family and friends remembering my beloved father, who passed away this morning at age 91 and buried this afternoon as is our faith’s custom. My dad, Tzvi, was a hard working man, having survived WW II and arriving in Israel as a young man in 1947. He became a builder, and with his hands helped...
Continue Reading >>Creating remarkable content is one of the key attributes of the most successful global thought leaders. Over the years, I have helped many of our clients create thousands of pieces of content in a variety of media formats such as articles, podcasts, videos, books and courses. My key objective when working with clients is to extract their wisdom and creatively, artfully and successfully share it with the world. Yesterday, I was privileged to host in my studio my client and...
Continue Reading >>When starting new clients’ projects, I am often asked to describe the process from start to completion. I use the visual and this process, when we first launch a new web presence project. I review the steps necessary to take the project for beginning to successful completion. I found that using this visual saves me the time of explaining it verbally. I encourage you to also consider doing something similar with your clients when launching new projects. Here is our...
Continue Reading >>Another year has ended as we embark on a new one with unknown challenges, adventures and opportunities. As I reflected, here are my top six insights corresponding to each month of the year. Stay tuned to next week when I will share my next six insights: Creating our global digital empires® start with the commitment of sharing our valuable insights, the discipline to take action and do it often, while leveraging a variety of publishing platforms to engage our audiences....
Continue Reading >>How does one leverage the Internet to monetize their business and increase their revenue? It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. For example, one of the brands I have created is: Creating Digital Global Empires® which is also a registered...
Continue Reading >>Season of Joy It’s really cold outside, and fueled by the wind, the effect is truly bone chilling. But that doesn’t stop this Clevelander from enjoying the displays and frantic energy that abounds all around downtown as Laurel and I trekked around bundled up, with camera, zoom lenses and tripod. Surrounded by the ice skaters twirling, falling or just hanging onto railings for dear life, Cleveland residents and tourists leisurely strolled through the lit trees, twinkling arches and stopped to...
Continue Reading >>A little over a year ago I reflected on the attributes of my best prospective clients and have reached the conclusions that there are nine key attributes: Responsive Serious Enthusiastic Honest Purposeful Ask Open Action Rewarding Here is the infographic my innovative design team created to present these visually: Get your copy of my latest new books available now on my Amazon’s author page.
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