I just came across a great new book, Horse Museum, by the late Dr. Seuss, which was published this month. It examines the concept of what art is all about and how it is interpreted differently by various artists and people. The book is so good that I immediately got a copy for myself and one for my grandkids. I highly recommend you look into purchasing one too. One definition of art is: “Works produced by human creative skill and...

Here we are again. September 11, 2019, now 18 years since that horrific attack on our nation that we simply remember as 9/11. Forever ingrained in our brains, those numbers, 9/11, only conjure up that which is evil and still incomprehensible. How have we grown? What have we learned and how has the world changed since that fateful day? I look back on this past year and reflect upon the senseless loss of life from mass shootings, the political turmoil...

My wife and I recently attended the Water Lantern Festival on Cleveland’s Lake Erie coast at Voinovich park. On a beautiful, warm Cleveland evening, I, along with thousands of others, spread our numbers out, milling around and socializing over the lawns and walkways and waited for the sunset to be begin. Each participant received a bag containing a paper lantern and marker, on which to write our thoughts, hopes and wishes, a wooden base and a battery powered candle. It...

Most people, when developing their new creative idea, take time to plan and think through the steps, envision the process, visualize the finished product or goal and most importantly, attempt to answer all possible questions. Nothing hatches without preparation and time; a concept we can easily learn from the animal kingdom and ourselves. But what happens when we spend too much time planning, designing, strategizing, thinking about the journey and struggling to develop the answers to all anticipated questions and...

This week, while my grandchildren were here, we decided to make the trip to Cleveland’s West Side zoo attraction during the heat of the day. We, along with what seemed like the rest of the county, trekked through the exhibits from the flamingos to the elephants. The Cleveland zoo was built on very hilly acreage, which is easy for the young, but not so much for the young at heart to navigate. I was willing to call it quits during...

When developing a new web presence or new offerings for our clients, the key is to clearly identify their target buyers, their preferences, concerns, aspiration and potential transformation. Your buyers change their preferences, and as markets and conditions change and potential new markets open up for you and for them, these answers may change as well. Below are the top 10 questions I ask my clients in order to thoroughly and successfully identify their buyers and their preferences: What are...