One of the hidden secrets of effectively leveraging our content is by repurposing or recycling it. There are significant benefits to doing so. Here are the top 10 reasons: Reduce your labor intensity. Bring up your valuable past insights that may have been missed by others and provide them with value. And by the way, I just repurposed one of my older podcasts. Remind yourself of content and ideas previously created to further stimulate your thinking and ideas for new...

This week is a run up to the longest day of the year which occurs on the June Solstice, Saturday, June 20. After more than 6 months of winter weather, a few May snowfalls and a non-existent spring, I really love these long summer days. The light filters in around 5:30 am and there’s still a hint of daylight clinging to the treetops in my back yard at 9:20 pm. Somehow though, it feels as if the summer hasn’t really...

The Sales Strategist Brad Tonini Interviews The Digital Empire Creation® Strategist Chad Barr In this fascinating interview, Chad shares his insights how sales people (and others) can leverage content and the web to be heard, stand out in the crowd, transform their success by impacting their clients. Insights Timeline: 0:00 Introduction 1:25 Why being a prolific publisher of remarkable content is critical to strengthen your thought leadership 2:50 Positioning sales people as experts that get noticed and are sought after...

I’m at a loss for words. The events of the past week have jarred me from my complacency and forced my eyes open to see the world as I have never comprehended it before. My masked grandchildren arrived yesterday for merely 6 hours to unveil the headstone for their grandfather, my father in law. We couldn’t hug, we stayed outdoors, (thankfully the weather obliged), and we played games as if things weren’t really any different than our visits in the...

I just had the opportunity to host my good friend and colleague, Mitch Jackson, on my Raising the Barr® show and engage in a fascinating conversation. We discussed some of the powerful technologies and platforms available that you should consider leveraging to strengthen your thought leadership. But, becoming a thought leader starts with your mindset and taking massive action.   Insights Timeline: 0:00 Introduction 5:00 The most important goal: Empowering your audience to take a desired action 7:14 Are you...

Last week I shared with you the 30 Questions to Identify Your Ideal Client which generated tremendous feedback and interest from you. Today, I want to dive deeper and help you discover where to find these clients? To do so here are the additional questions I would highly suggest you ask to uncover the answers and then follow my recommendation for each: What social media groups such as Facebook and LinkedIn or special forums or membership sites do they belong...

On a scale of 1 to 10 (1 being not at all and 10 being extremely well), how well do you know your customers? A few years ago, in my article, Who Are Your Top Customers? I revealed several questions you should ask yourself to identify the attributes of your best customers. Today, I want to focus on helping you evaluate the attributes and characteristics of your “perfect” client by answering some key questions. Here are the top 30 questions...

“We’re Going on a Treasure Hunt.” Remember that song we used to sing to our kids? For me, that song represent the innovative mindset that helps craft life and business extraordinary adventures and experiences. I love creating and experiencing adventures in my life and business. Some of my best memories, remarkable experiences and successes stem from such adventures. Some are serendipitous while others are planned or as I like to often view them as experiences of planned serendipity.   Three...

This week has already started as a very busy and productive week for me. On Monday, I invited an intimate group of my clients to participate in a Zoom call when I got to share my thoughts on “Thriving in Challenging times.” I am planning on inviting more of my clients and continue these discussions on various topics of interest. I am also pleased to relaunch my podcast channel “Raising the Barr®” this week, where I am excited to bring...