Sometimes, the most memorable experiences happen when we make decisions on a whim. Last week, my wife and I decided—spur of the moment—to visit Washington, D.C. It wasn’t meticulously planned months in advance, but rather a quick decision driven by a shared desire to immerse ourselves in the stories and lessons that history offers. For me, this trip was especially meaningful. My parents escaped the horrors of the Holocaust and, through resilience and courage, built a new future contributing to...

Imagine a musician creating a song only to play it once. Absurd, right? Great art—whether music, painting, or poetry—is meant to be revisited. Each encounter reveals new layers, deepening our appreciation and connection. Our content deserves the same treatment. Like art, it should be replayed, resurfaced, and repurposed to resonate repeatedly with our audience. Building Familiarity and ConnectionJust as replaying a favorite song strengthens our connection to it, resurfacing our content reinforces our message with our audience. Familiar content builds...

Dear Family, Clients, Friends, and Partners, As we wake to the results of this election, our country stands on the brink of fresh opportunities and, as always, mixed emotions. For some, today brings hope and excitement; for others, a moment to pause and reflect. Regardless of where each of us stood, one thing unites us: a desire for a bright future and a resilient nation. Today, I’m stepping slightly away from my usual business and marketing insights to offer a...

One of the most underestimated strategies in digital marketing is the art of repurposing content. Think of it as the recycling of ideas and insights—but with a transformative edge. As content creators, we pour thought, effort, and time into each piece, but not everyone in our audience may catch it the first time, which is why repurposing can be so powerful. By strategically repurposing, we unlock value in past creations, breathing new life into them to expand our reach, strengthen...

Have you ever stopped to think about the most used keys on your keyboard? Interestingly, the space bar and the backspace key hold the top spots, and they reveal powerful lessons for business and marketing. The space bar, representing forward movement and progress, and the backspace, symbolizing correction and adaptation, mirror the daily decisions we make in running a business. These seemingly simple keys offer profound insights into how we create space for growth and adjust our course when necessary—keys...

Marketing is an ever-evolving landscape where the rules of engagement can shift in an instant. However, the guiding principles shared by the world’s top marketing minds remain timeless. These experts have not only shaped the field of marketing but also continue to inspire countless entrepreneurs, brands, and businesses to grow their influence and achieve success. Below are 10 pieces of the best marketing advice from today’s most respected thought leaders. Their insights focus on building authentic relationships, creating remarkable content,...

Recently, my 13-year-old grandson made a big decision. He’d saved up his hard-earned money to buy a PlayStation 5. Determined to set it up himself, he worked through the process confidently—until everything came to a halt. Frustrated, he tried one thing after another, but nothing worked. Ready to toss the new console out the window, he called me in desperation. “Why don’t you try hitting the reset button?” I suggested. A moment later, I heard a loud cheer on the...

There’s a Hole in My Sidewalk: The Romance of Self-Discovery by Portia Nelson Chapter One“I walk down the street.There is a deep hole in the sidewalk.I fall in.I am lost… I am helpless.It isn’t my fault.It takes forever to find a way out. Chapter TwoI walk down the same street.There is a deep hole in the sidewalk.I pretend I don’t see it.I fall in again.I can’t believe I am in the same place.But, it isn’t my fault.It still takes me a long...

Imagine opening your inbox and seeing this message from a trusted advisor: “During our last conversation, you shared that your key challenge is how to grow your business and thrive rather than merely survive. I’ve attached an article that highlights 9 pragmatic ways to significantly accelerate growth. I think you’ll find it valuable. I’d love to hear your thoughts and also share with you two additional ideas that could further help your business. How about we connect this Thursday at...

I just got off the phone with a wonderful client, discussing their projects and future business needs. It’s refreshing to work with clients who not only appreciate the value I bring but also foster a synergistic relationship that elevates both of our businesses. There’s a distinct satisfaction in knowing that our partnership contributes to their success as much as it does to mine. Thinking back to one of my earlier clients, I remember how long it took to acquire them....