10 Reasons to Contact Your Clients Raising the Barr Weekly Memo: Issue 450

How often do you get in contact with your clients?

Since our situations, conditions, challenges, opportunities, markets, needs, and wants change, you would probably agree with me that it is rather important that we continually stay in touch with our clients. Here are the 10 reasons why you should do so often:  

1. Identify recent challenges and opportunities they are facing that we can help them resolve.
2. Share our latest innovations and how our products and services may be of great value to them.
3. Strengthen our shared trusting relationships and loyalty.
4. Request and offer testimonials and referrals.
5. Introduce them to a person or a company of interest.
6. Recognize areas of possible collaboration.
7. Gain competitive advantage over others who are trying to get their business.
8. Feature them and their story in our newsletter, social media, and blog.
9. Walk our talk by demonstrating that we sincerely care about them.
10. Grow their business.

This Week’s Insight: Does absence make the heart grow fonder? I’d say, when it comes to your clients, absence makes them forget you.

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